According to US Weekly, Matt is preparing to launch his own line of surf wear called j.k. livin’ - his motto, just keep livin’. The clothing line will be made available through his web site www.matthewmcconaughey.com. The j.k. livin’ line will include t-shirts, swimwear and frisbees and other beach-related items. I’m not sure that Matt will use his tees on the beach since his reputation is not to wear any. (The picture at right is proof enough) but I’m sure he’ll be sporting his new line of swim suits while he’s exercising on the sand or surfing the waves  or just tossing the frisbee at his dog. If you go to his web site, Matt is already sporting a t-shirt with j.k. livin’ on it. Also, his girlfriend, Camilla, will be launching her own line handbags. Spring break and summer are just around the corner (but not for Matt) we’ll just wait and see.

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AP photo

Has Victoria’s Secret become too sexy for itself? Its CEO thinks so according to the Associated Press. Victoria’s Secret exec is seeking to get back to its heritage, back to its ultra-feminine lingerie and wants to increase its level of sophistication. I thought that its ‘too sexy’ fashion shows and Pink collection had pushed their sales up but apparently not. Again not every woman is thin and tall. I think they need to try and focus on the everyday woman.

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AP photo

Models work the runway for the Victoria’s Secret Fashion Show 2007

Here are some photos: