According to US Weekly, Matt is preparing to launch his own line of surf wear called j.k. livin’ - his motto, just keep livin’. The clothing line will be made available through his web site www.matthewmcconaughey.com. The j.k. livin’ line will include t-shirts, swimwear and frisbees and other beach-related items. I’m not sure that Matt will use his tees on the beach since his reputation is not to wear any. (The picture at right is proof enough) but I’m sure he’ll be sporting his new line of swim suits while he’s exercising on the sand or surfing the waves or just tossing the frisbee at his dog. If you go to his web site, Matt is already sporting a t-shirt with j.k. livin’ on it. Also, his girlfriend, Camilla, will be launching her own line handbags. Spring break and summer are just around the corner (but not for Matt) we’ll just wait and see.